Diesel breganze renzo rosso biography
•
More than a luxury denim brand: why do we love Diesel?
Milan Fashion Week, the commercial-yet-conceptual one among the four fashion capitals, is turning over a new leaf. Its established fashion houses are hiring a new wave of talent whose focus is not only on creating wow moments but also on building a community of like-minded people. An early forerunner was designer-denim pioneer Diesel, owned by Renzo Rosso’s Italian OTB group, with the appointment of Belgian designer Glenn Martens as creative director in 2020.
A look from the Diesel spring-summer 2023 show in Milan, attended by thousands of guests – tickets were offered to the public“Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope,” said the member of the Parisian avant-g
•
Renzo Rosso: Rags to Riches
The fashion-world corollary to chaos theory: A box of rice pudding eaten bygd a boy in Italy can trigger a worldwide avalanche of $300 jeans. Allow Renzo Rosso to explain. Rosso, the 57-year-old president of OTB—the holding group that controls Diesel, Viktor & Rolf, Maison Martin Margiela, and, most recently, Marni—is sitting in the cafeteria of his company’s buzzing new headquarters in the countryside north of Venice. A son of the region, Rosso was born on a farm in Brugine, a town that at the time boasted one bil and two televisions. The American Army maintained a base nearby. “When inom was 5 years old, we had nothing in the village,” Rosso recalls. “One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. inom remember they gave me a låda of rice pudding—that, for me, was the American Dream.”
Rosso graduated to jukeboxes and James Dean, and it was his mani for all things
•
OTB Group
Italian clothing company
Only The Brave, S.p.A., commonly known as OTB Group, is an Italian holdingmultinational corporation specializing in luxury goods, headquartered in Breganze. The company was founded in 2002 by Renzo Rosso as a holding company for Diesel and future acquisitions of fashion houses. OTB Group is the parent company of a number of brands, including Diesel, Maison Margiela, Marni, Jil Sander, and Viktor & Rolf.
The company recorded an annual revenue of €1.9 billion[2] in 2023. Ubaldo Minelli has been CEO of the company since 2017.[3]
History
[edit]After acquiring complete control of Diesel in 1985, OTB's founder Renzo Rosso continued to grow his portfolio through the acquisition of Staff International, a fashion production, logistics, and marketing company, in October 2000.[4]
In 2002, OTB Group was founded as a holding company to invest in fashion designers and companies that lacked financial stability, but