Fredun shapur biography template
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Research the illustrated products of Fredun Shapur.
Fredun Shapur was an illustrator largely popular throughout the 1960s-80s, and manufactured illustrated toys and games popular with children and adults alike. His works were mainly produced as wooden toys, with printed designs and patterns on them, although he is also known for the illustrated 'play sack' children could dress up in.
| Fig. 1- Fredun Shapur, Playsacks |
| Fig. 2- Fredun Shapur, Placksacks 2 |
Shapur's Playsacks were the result of being a father- his daughter needed a costume for a play, and using only a kitchen refuse sack, he designed a fantastically creative and appealing pull over children of all ages could enjoy. Being made of paper was also an advantage, as of course after the war economically friendly products were needed while materials were scarcer.
After the war, most children's toys in Britain were made with plastic or metall instead of the traditional materials such as wood a
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Playing With Design: Fredun Shapur
In recent years, designs for children by modern masters like Bruno Munari, Charles and Ray Eames and Alexander Girard have been brought forward, their diminutive audience seen not as undermining but attractive. We should add Fredun Shapur to that pantheon of designers of winning and sculptural objects for children. Shapur’s work was produced by an international array of manufacturers, including Naef, Trendon, Galt Toys, Fischerform and Selecta, but he is best known for transforming Creative Playthings’ logo, packaging and products.
As historian Amy F. Ogata writes in the new book Fredun Shapur: Playing With Design(edited by daughter Mira Shapur), “Shapur produced toys that highlighted and challenged the child’s agency while appealing to the parents’ tastes.” This is a point Ogata made, in greater detail, in her 2013 book Designing the Creative Child: Playthings and Places in Midcentury America, reviewed
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Playing with Design
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